When Prospects Ask Google
Do They Find You?
If Your Prospects Use Search, You Need SEO
For a while, we even cried out that SEO was dead. And in a way, we kind of hoped it was true! What really happened was Google said enough with the non-sense. The things people were doing to improve their search engine rankings were completely unnatural and were degrading the quality of search results.
When Prospects Ask Google
Do They Find You?
If Your Prospects Use Search, You Need SEO
For a while, we even cried out that SEO was dead. And in a way, we kind of hoped it was true! What really happened was Google said enough with the non-sense. The things people were doing to improve their search engine rankings were completely unnatural and were degrading the quality of search results.
What Google wants us to do is provide quality content at a reasonable frequency. They expect us to include relevant keywords and anticipate the use of similar words or phrases (Google calls these related keywords “Latent Semantic Indexing” or LSI Keywords) to naturally express our messages.
We can help you build and execute a solid search engine optimization (SEO) plan for your small business. We’ll do it better, faster, and for less money than other small business marketing agencies* offering WordPress SEO services.
*We can make that promise because we’ve obsessed over consistent delivery of quality marketing services since 2004. You’ll see it in the way we construct our proposals, conduct biweekly meetings, build your business dashboards, and execute. And, finally, you’ll see it in the results.
94% Google Accounts
for over 94% of all mobile/tablet search traffic globally, followed by Yahoo at 3% and Bing at 1%
Source: NetMarketShare
Optimization Means Improvement Over Time
We equip our clients with a WordPress SEO interface to guide them when they add new content (as they should) to their websites. The SEO interface also provides a dashboard to help them track their efforts. In most cases, however, we help with keyword research, copy expansion to include keywords and other technical aspects of search engine optimization. See an SEO dashboard example on the right:
Search Engine Optimization for Small Business
Our small business marketing agency is 100% focused on ROI. That means we pay attention to two things:
- growth
- keeping costs low (especially important to small businesses with less flexibility in their budgets)
Today’s SEO is more straightforward from a mechanical execution perspective. The real challenge continues to be the strategy behind website structure, keyword selection and content.
Think
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