The Right Message
To The Right Person, at the right time
Marketing Automation Services
The ultimate goal of our Marketing Automation Services goes beyond purchase, it’s the retention of each customer with an added bonus of reviews and referrals. It starts with an understanding of each contact – determining which persona they most represent. Next, we determine where are they in their respective customer journeys – Awareness, Engagement, Conversion, Retention, or Advocacy. Then we develop and test sequences of email messages for each stage – continually optimizing to encourage each new contact toward the next stage.
The Right Message
To The Right Person, at the right time
Marketing Automation Services
The ultimate goal of our Marketing Automation Services goes beyond purchase, it’s the retention of each customer with an added bonus of reviews and referrals. It starts with an understanding of each contact – determining which persona they most represent. Next, we determine where are they in their respective customer journeys – Awareness, Engagement, Conversion, Retention, or Advocacy. Then we develop and test sequences of email messages for each stage – continually optimizing to encourage each new contact toward the next stage.
Marketing Automation is one of the most exciting advancements in digital marketing technology over the last 10 years. Before we started Aidan Taylor Marketing, we were building advanced marketing automation strategies for Fortune 500 companies. We could only fantasize about being able to put the perfect message in front of the right people at the exact moment their interest was piqued. Then, we spent years trying to bring these strategies to life with our sales and marketing teams – with so-so results and lots of expense. Now, as Marketing Automation consultants, we can offer your small business a marketing automation platform (often for less than $100/mo) to help you meet your business goals.
We can help you build a solid marketing automation solution for your business. We’ll do it better, faster, and for less money than other marketing agencies*.
*We can make that promise because we’ve obsessed over consistent delivery of quality marketing services since 2004. You’ll see it in the way we construct our proposals, conduct biweekly meetings, build your business dashboards, and execute. Finally, when you hire us as your marketing agency, you’ll see it in the results.
64% Of Brands
do not personalize email copy, and over two-thirds do not use customer data to personalize the products and services featured in brand emails
Source: Yesmail
174%
In 2016 there was 174% more conversion generated by Email marketing than Social Media.
Source: Campaign Monitor
58% Of All Email Clicks
are mobile for brands using responsive design with all of their email marketing efforts
Source: Yesmail
Marketing Automation Services for Lead Nurturing
Our small business marketing automation agency is 100% focused on ROI. That means we pay attention to two things:
- growth through demand generation
- keeping costs low (especially important to small businesses with less flexibility in their budgets). We’ve identified the best marketing automation software, and it’s much more affordable than other similar software solutions.
Marketing campaigns are about relevance and timing. Fortune 100 companies use automation tools like Salesforce Pardot to get this done.
The bad news is Pardot costs about $1,250/mo (billed annually) plus professional services to install and configure. The good news – our system is 95% as powerful, easier to use, faster to implement, and typically less than 6% of the cost! As of 2021, the platform we use had over 145,000 clients, $165 million in recurring revenue, and customers in 170 countries.
We can have you up and running within a week. If that sounds great, but you don’t have enough of a list – we can help with lead generation including the development of high conversion landing pages.
Think
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