#1 Objective
For Most Websites
Lead Generation is the #1 Objective
Lead generation optimization is the number one objective for 99% of all websites. Yet, 95% of websites do a poor job of generating leads. It’s about the ability to convert qualified visitors into actual prospects (people who have indicated an interest in your products or services by providing their name, phone number, and email address in exchange for information or something else of value).
#1 Objective
For Most Websites
Lead Generation is the #1 Objective
Lead generation optimization is the number one objective for 99% of all websites. Yet, 95% of websites do a poor job of generating leads. It’s about the ability to convert qualified visitors into actual prospects (people who have indicated an interest in your products or services by providing their name, phone number, and email address in exchange for information or something else of value).
If your website is set up for eCommerce, lead generation optimization remains incredibly important. Rather than live and die by your sales conversion rate, captured leads can be worked overtime to increase conversions – it becomes a conversion rate multiplier.
We can help you build a solid lead generation plan for your small business. We’ll do it better, faster, and for less money than other small business marketing agencies*.
99% Of Websites
have lead generation optimization as the primary objective
95% of Websites
lack opportunities to capture new leads beyond Contact Us pages
Moving Lead Generation
From 1% to 5% will have a dramatic impact on cost of acquisition and puts you in a better position for maximizing online advertising ROI
Lead Generation Opportunities EVERYWHERE! Consistently capturing new leads is not something that happens accidentally. Lead generation requires relevance and opportunity throughout your website. That means offering contextually relevant value on every, single page with the opportunity to obtain the offer. We’ve always said “you must treat every page like a home page”. You have no idea which page will be the first experience with your brand when a visitor arrives from a search on Google, Bing or another search engine. And, if your website is like most – each page tells a different story. Each page attracts visitors for different, tangible reasons. So, every page better be prepared to do its job: lead generation by tapping into the interests of the visitor right this minute – regardless of whether they arrived via search or deliberate navigation from your home page.
Every page better be prepared to do its job: lead generation by tapping into the interests of the visitor right this minute…
Lead Generation Methods
There are several lead generation methods (see lead generation methods graphic below), we prefer those with minimal to no annoyance factor. For example, an Exit-Pop minimizes annoyance by appearing only when the visitor moves their mouse toward the address bar in their browser. The fact is, they are about to leave your website – an Exit-Pop might catch their eye by changing the screen and presenting them with a compelling reason to get something of value. Exit-Pops are examples of the Lightbox Popup method. Mostly we avoid anything that gets in the visitor’s way when trying to read your content (that’s almost always annoying).
If you want to see an example of an Exit-Pop for lead generation, and you haven’t already attempted to leave our website (awesome – we thank you for reading this far) – then move your mouse to the address bar in your browser now. It should change this page to reveal a lead generation element that looks like this:
See – that wasn’t annoying! In fact, if you had just clicked to another page within our website, you would never have known that lead generation method existed.
Think
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Build
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Run
