First, we’re a Marketing
Analytics Agency

There’s No Need To Run Blind – We’ll Help You Create Actionable Insights

If you haven’t noticed, we’re kind of into numbers. Above all, we’re into the interpretation of numbers. As a result, our clients would definitely think of us as an analytics marketing agency.

Here’s a simple rule of thumb for analytics consulting: If you can’t see the score, it’s hard to play the game, any game! And this is not just any game. This is your business we’re talking about.

First, we’re a Marketing
Analytics Agency

There’s No Need To Run Blind – We’ll Help You Create Actionable Insights

If you haven’t noticed, we’re kind of into numbers. Above all, we’re into the interpretation of numbers. As a result, our clients would definitely think of us as an analytics marketing agency.

Here’s a simple rule of thumb for analytics consulting: If you can’t see the score, it’s hard to play the game, any game! And this is not just any game. This is your business we’re talking about.

The challenge is selecting the right metrics and making sure the data can be found. Then, the next question is whether it can be gathered dynamically? If not, we’ll have to record it manually. That’s not a big problem, we do it all the time. As a result, we’re pretty efficient at data collection and entry.

Quite a few of our clients used to use spreadsheets as make-shift business dashboards. However, they often found the data still needed to be interpreted. In other words, the business insights needed to be drawn out of the data before it was useful. That’s why the objective of our marketing analytics services is to help your management team make better, quicker decisions. To sum up, we enable you to optimize campaigns and grow your business.

The custom business intelligence dashboards we create are made up of easy-to-grasp graphics. These include pie charts, line graphs, bar charts, or whatever makes the data easier to absorb. Most importantly, it’s about tracking your business goals and evaluating your marketing strategies. That is to say, this is the source of real marketing power.

We can help you build a set of business dashboards for your business. In short, we’ll do it better, faster, and for less money than other marketing analytics agencies*.

*We can make that promise because we’ve obsessed over consistent delivery of quality marketing services since 2004. Consequently, you’ll see it in the way we construct our proposals, conduct biweekly meetings, build your business dashboards, and execute. And, finally, you’ll see it in the results.

37% Of Businesses

are newly introduced or just starting their business dashboards to track their marketing data

Source: Gartner

90% Of All Respondents

attach at minimum some importance to advanced and predictive marketing analytics.

Source: Dresner Advisory Services

53% Of Businesses

plan to significantly grow and improve their business intelligence dashboards

Source: Gartner

Why Create Marketing Analytics Dashboards?

Our marketing analytics agency is 100% focused on marketing ROI. That means we pay attention to two things:

  1. Growth
  2. Keeping costs low (especially important to small businesses with less flexibility in their budgets)

Okay, we admit anyone can get overwhelmed by the volume of data that can be tracked and analyzed. As a result, it could easily begin to feel like another full-time job. But don’t worry, we’ll build automated reporting dashboards to keep things simple.

Our custom analytics dashboards will allow you to monitor your campaign performance with ease at each stage of each customer journey – from awareness to advocacy. As a result, you’ll have a better handle on opportunities to improve the user experience. In addition, you’ll understand the impact of each of your marketing channels, including the associated conversion rates.

We also build ad hoc dashboards to help us track progress on a particular issue that is important to your business. We’ll review these dashboards with you at the beginning of every meeting.

Over the years, we’ve noticed several of our clients use these dashboards to run other aspects of their businesses. Most have become data-driven and that’s cool! It’s also worth noting that we are a certified Google analytics agency.

Common Analytics Questions

The absence of views in GA4 for non-360 users will impact how sites under subfolders and subdomains are analyzed. To mitigate this limitation, it is recommended to utilize comparisons and segments within the GA4 platform. Looker Studio can be leveraged to create comprehensive reporting to address these specific scenarios. Although there is speculation that GA4 may introduce this feature in the future, there have been no significant developments on this front.

When setting up GA4, brands commonly make mistakes such as approaching the implementation in the same way as Universal Analytics (UA) without making necessary adjustments for GA4’s unique features. It is crucial for brands to have a custom measurement strategy and implementation plan tailored to their specific business needs to ensure a successful and informative setup. Additionally, failing to adjust configurations and settings in GA4 to ensure accurate data flow can lead to issues with data integrity and analysis.

Aidan Taylor Marketing cannot guarantee specific GA4 results. While the team commits to investing significant effort to achieve outcomes, it is not our practice to promise results. This approach is aligned with ethical standards in the industry, emphasizing accountability and transparency over guarantees.

Aidan Taylor Marketing offers strategic guidance on an ongoing basis and for specific projects. This flexible approach allows clients to engage with the agency for one-time projects, such as setups or specific fixes, as well as for continuous advisory services. Whether a client requires immediate assistance with a particular challenge or seeks long-term strategic support to navigate the complexities of digital marketing, Aidan Taylor Marketing adapts its services to meet these varied needs. This dual approach underscores the agency’s commitment to providing tailored solutions that align with the unique objectives and operational frameworks of its clients, ensuring that they receive the right level of support and expertise exactly when they need it.

At Aidan Taylor Marketing, we boast proficiency across a broad spectrum of Google’s product suite, particularly in Google Analytics 4, Google Tag Manager, and Google Data Studio. We have a deep understanding of web analytics, enabling us to apply similar strategies across various analytics platforms. While Google’s products set the industry standard for web analytics, our skills are adaptable, allowing us to work effectively with numerous other analytics platforms. This adaptability, combined with our confidence in navigating these tools, positions us as capable of leveraging a wide range of analytics technologies to meet diverse client needs.

At Aidan Taylor Marketing, we provide comprehensive analytics support, including audits for GA4 implementations. Recognizing the critical role that accurate and actionable data plays in the success of digital marketing strategies, we offer services tailored to ensure your GA4 setup is optimized for the best possible performance. Our team is equipped with the expertise to conduct thorough audits, identify areas for improvement, and implement strategic enhancements to maximize your analytics capabilities. Whether you’re looking to refine your current GA4 implementation or seeking guidance on best practices, our dedicated professionals are here to assist. Reach out to us to discuss how we can help you leverage GA4 analytics to its fullest potential, driving better decision-making and fostering growth for your business.

When you schedule a measurement strategy session with Aidan Taylor Marketing, you’re embarking on a focused journey to leverage the full capabilities of Google Analytics 4 for your business’s growth. This session is designed to delve deep into your current digital footprint, offering insights and actionable strategies tailored to your unique business needs. Expect a thorough analysis of your website’s traffic, identifying both strengths and opportunities for growth. The session will likely cover technical optimizations, competitive benchmarking, and key performance area improvements. Emphasis will be on identifying actionable insights from your data, streamlining your SEO efforts, digital advertising, and conversion rate optimization strategies to meet your business objectives better. With a focus on leveraging GA4’s advanced analytics capabilities, the session aims to equip you with the knowledge and tools to make informed decisions, enhancing your digital marketing efforts for maximum impact and return on investment. This proactive approach ensures your business is not just reacting to market changes but is strategically positioned for growth, leveraging the latest in digital marketing and analytics technology.

Aidan Taylor Marketing offers a broad spectrum of analytics services and capabilities to help clients maximize the potential of their digital platforms, especially focusing on the Google Analytics 4 (GA4) platform. Our analytics services include:

  1. Setting up and troubleshooting PPC conversion tracking: Ensuring accurate tracking of pay-per-click advertising conversions to measure ROI effectively.
  2. Establishing GA4 conversions (formerly known as “goals”): Configuring specific user actions as conversions to track business-critical interactions on your website.
  3. Constructing funnels and generating reports: Creating detailed funnel analyses to understand user paths and generating comprehensive reports for insights.
  4. Developing custom audience segments: Crafting tailored audience segments for more targeted marketing efforts and analysis.
  5. Enabling cross-domain tracking: Implementing solutions for tracking users across multiple domains for a holistic view of customer journeys.
  6. Implementing eCommerce tracking features: Configuring GA4 to capture and analyze eCommerce transactions and behaviors.
  7. Creating customer segments for targeted marketing efforts: Segmenting audiences based on behavior, demographics, and other criteria to refine marketing strategies.
  8. Performing website behavioral analysis: Analyzing user interactions on your site to identify areas for improvement in the user experience.
  9. Optimizing audience journeys: Enhancing the path users take through your website to improve engagement and conversion rates.

By leveraging these services, Aidan Taylor Marketing empowers clients to make informed, data-driven decisions that enhance their overall digital performance. Our goal is to provide clients with the insights and strategies needed to optimize their digital marketing efforts, ensuring they achieve their business objectives effectively.

Aidan Taylor Marketing (ATM) can significantly enhance the understanding of the true ROI of marketing campaigns through its comprehensive approach to digital marketing services and analytics. ATM focuses on creating powerful marketing strategies tied to your business goals, ensuring all efforts lead to measurable success. By leveraging sophisticated analytics services, such as GA4 Analytics, ATM provides deep insights into campaign performance, enabling businesses to uncover hidden revenue opportunities and optimize marketing spend for maximum return on investment.

ATM’s services include detailed performance tracking and analytics to measure the success of marketing campaigns against key performance indicators (KPIs) most relevant to your business. This approach allows for data-driven decisions, ensuring resources are allocated efficiently to achieve the highest possible ROI. Furthermore, ATM’s expertise in content development, online advertising, SEO services, and email marketing automation plays a crucial role in engaging target audiences effectively and driving conversions.

By partnering with ATM, businesses gain access to a wealth of knowledge and tools necessary for understanding the intricate details of campaign performance, from customer acquisition costs to engagement and retention metrics. This comprehensive understanding of marketing ROI enables companies to refine their strategies, target efforts more precisely, and ultimately, drive growth more effectively.

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Join the ranks of companies that thrive with our digital marketing expertise. Let’s discuss how our tailored strategies can deliver real, measurable results for your business.