Who Are Your
Best Targets?
Marketing Strategy – The Shortest Path To Positive ROI
Sometimes our clients have a marketing plan, providing a clear vision of where they want their marketing efforts to take them. They may have already defined their target market – with rich, developed personas to guide messaging strategies, social media channel decisions and advertising vehicle choices. They may have a stakeholder map to show the relationships between influencers and decision makers. And if we’re lucky, they’ve plotted customer journey mappings – showing how they expect each persona or specific target to move from awareness to advocacy in their customer lifecycle.
Who Are Your
Best Targets?
Marketing Strategy – The Shortest Path To Positive ROI
Sometimes our clients have a marketing plan, providing a clear vision of where they want their marketing efforts to take them. They may have already defined their target market – with rich, developed personas to guide messaging strategies, social media channel decisions and advertising vehicle choices. They may have a stakeholder map to show the relationships between influencers and decision makers. And if we’re lucky, they’ve plotted customer journey mappings – showing how they expect each persona or specific target to move from awareness to advocacy in their customer lifecycle.
If you don’t (and that’s the majority), we’re here to help create a digital marketing strategy for your small business. The plan will make efficient use of your resources as we accelerate your business growth. We’ll do it better, faster, and for less money than other small business marketing agencies*.
*We can make that promise because we’ve obsessed over consistent delivery of quality marketing services since 2004. You’ll see it in the way we construct our proposals, conduct biweekly meetings, build your business dashboards, and execute. And, finally, you’ll see it in the results.
40% Of B2B marketers
say lack of Marketing Strategy is to blame for decreased success over the last year
72% Of B2B Marketers
claim their Marketing Strategy contributed to increased success over the last year
52% Of Marketers
agree that leadership gives ample time to produce results
Digital Marketing Strategy for Small Business
Our small business marketing agency is 100% focused on ROI. That means we pay attention to two things:
- growth
- keeping costs low (especially important to small businesses with less flexibility in their budgets)
When we engage with small business owners for the first time, we’re typically asked to execute basic marketing tactics.
Can you manage our online advertising? Can you build us a WordPress website? Can you manage our social media? What’s typically missing is a marketing strategy tying all of these tactics together with a clear vision of the target customers. When this is done first, as if by magic, you’ll get more leads or customers at a much lower cost per acquisition. So, more growth at a lower cost. Let us help you.
Think
/
Build
/
Run
