Express Yourself With Our Content
Marketing Services
What’s Your Content Strategy?
We often describe content strategy as the Achilles’ Heel for modern marketing strategies. Who is the target audience for your content?
Is it written in a way that’s easy for them to absorb? Is it compelling? What’s the next step you expect them to take after engaging with your content? In other words, have you included calls to action? Are you repurposing existing content for use across a variety of social media channels?
We can help you build a solid content marketing plan for your business. In addition, we have expert copywriters ready to begin creating content for you. We’ll do it better, faster, and for less money than other content marketing agencies*.
*We can make that promise because we’ve obsessed over consistent delivery of quality marketing services since 2004. You’ll see it in the way we construct our proposals, conduct biweekly meetings, build your business dashboards, and execute. And, finally, you’ll see it in the results.
62% Of B2B content marketing
top performers have a documented content marketing strategy, while only 11% of least successful have one.
Source: Content Marketing Institute
90% Of B2B content marketing
top performers measure content performance in contrast to 39% for the least successful.
Source: Content Marketing Institute
48% Of Consumers
report they’re more likely to become loyal to a brand during the first purchase or experience
Content Marketing Services for Growing Businesses
Our marketing agency is 100% focused on ROI. That means we pay attention to two things:
- growth
- keeping costs low (especially important to small businesses with less flexibility in their budgets)
When it comes to your content marketing strategies, there are several types of content to consider: blog posts, social media posts, web pages, emails, case studies, press releases, and sales collateral.
In the end, it’s about creating and adhering to an editorial calendar for blog articles and social media posts. Often, you’ll need to consider revising your website content, which typically includes case studies. If you have a sales force, they’ll appreciate refreshed sales collateral (they may also request printed versions of your case studies). Finally, you’ll want to initiate or revisit your email marketing efforts.
Your Content Should Integrate with Your Marketing Strategy
Content creation is also about writing for a particular audience (if you haven’t created buyer personas for your key target markets, you should before we provide content development services). For example, when it comes to website content, our approach is to build a web page for every stage of the customer journey. Additionally, each of these web pages is associated with a keyword.
Those keywords become your collection of strategic keywords. They are the most important keywords for your business. This is a big part of how we provide SEO optimization services (click the link to learn more).
Strategic keywords are chosen from a pool of potential search queries expected from your personas as they move through their respective journeys. After that, each of these keywords influences how we’ll craft the copy. In other words, if we want to achieve a decent ranking on Google, each keyword affects the number of words we’ll need to write, the tone of voice, synonyms to include, and the level of sophistication.
Pictures are Worth (Well You Know)…
No content strategy is complete without getting graphic designers involved. Words are only part of the way we tell stories. The visual content is incredibly important. In our experience, we sometimes can’t get people to read any content without a powerful graphic drawing them to it.
Images are also important for SEO. Each image has an opportunity to reference a keyword through what are called ALT tags. In conclusion, don’t neglect images as a crucial part of your content marketing strategy.
Content Development is Central to Search Engine Optimization
We use every blog post to build the case for each search-worthy topic. As you now know, we are very strategic about how we integrate marketing strategy with content development. Once we have our list of strategic keywords, we create an equally important list of related keywords.
These related keywords provide the basis for our blog post editorial calendar. Then, over the subsequent months, we write blog posts for each of the related keywords. Finally, each blog post is linked to the web page containing the associated strategic keyword.
Content Development and Positive ROI
Where we make a real difference, from an ROI perspective, is enabling our team and yours to do more with less, while delivering higher consistency and quality custom content. That’s because we’ve got WORKFLOW down to a science – managing the timeline, objectives, and people (who writes, who edits, who designs, who approves, and who publishes).
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