13 12, 2012

NetSuite Saved Search Secret for Customer Retention

By |NetSuite|0 Comments

  Fair Warning: This article is relevant for NetSuite-based businesses with at least two (s) years of business history, as the NetSuite saved search mechanism makes it possible to acquire customer data that others may struggle to piece together. If you haven't been using NetSuite for two years or at all – this information will [...]

23 11, 2012

How to Create an Early Warning System to Protect Your Business

By |Analytics, NetSuite|0 Comments

The quicker your system tells you about a problem or an improvement, the quicker you can take action. In this post, you're going to learn how to create/install an early warning system for your business (like a canary in a coal mine). The underlying framework is called Recency | Frequency | Monetary modeling or RFM, [...]

13 11, 2012

No.1 Conversion Secret for NetSuite Ecommerce Companies

By |Conversion, NetSuite|0 Comments

  This really shouldn't be a surprise, but improving conversion (visitors becoming customers or leads) is the single most important ecommerce strategy available for increasing your online revenue. And, sales is really the only reason to have a NetSuite eCommerce website. Now that's not the secret, but it sets the stage.  Pin it and read [...]

6 11, 2012

5 Mobile Considerations with NetSuite’s SuiteCommerce

By |NetSuite, SEO|0 Comments

Clearly, you have to applaud the use of responsive web design (RWD) in SuiteCommerce. What that means is your NetSuite website can adjust dynamically to any device (iPad, iPhone, Android, etc.). This is counter to building a separate version of your website for each device category - which requires more effort, but typically produces a [...]

31 10, 2012

NetSuite Ecommerce & The Art of Romance

By |Conversion, NetSuite, WordPress|0 Comments

This post will be less technical than my typical, but equally as important. If you're going to succeed from a NetSuite ecommerce perspective, you have to learn the art of romance. The mistake is to view business relationships as platonic. And that mistake will cost you in lost sales and short-term customer relationships. Let's examine [...]

23 10, 2012

3 Reasons Your NetSuite Website Needs Google Webmaster Tools

By |NetSuite, SEO|0 Comments

Google Webmaster Tools provides three things that are really important to your NetSuite website. First, it's where Google will attempt to communicate issues to you. Second, when linked to your Google Analytics account, you'll get access to three powerful Google reports. And third, it provides an opportunity to let Google know about all of your [...]

17 10, 2012

6 Simple Steps and 2 Secrets for Better NetSuite SEO

By |NetSuite, SEO|0 Comments

This is important because it will give you some control over roughly 30% to 40% of the Google search engine algorithm - often critical for getting a page ranked in the Top 10 or first page of Google results for a given keyword. These six steps and two secrets provide the foundation for proper NetSuite [...]

8 10, 2012

Why NetSuite + WordPress = Success

By |Content, NetSuite|0 Comments

If you're going to compete with NetSuite in this Googlized world, you must produce quality content on a regular basis for your niche. And that content generally needs to be 500 words or greater, else Google is not likely to be interested (means you won't rank well). Think about that for a minute - adding [...]

27 09, 2012

9-Step Guide to Improve Sales for Your NetSuite Small Business

By |Conversion, NetSuite|0 Comments

The average NetSuite small business is unaware of its conversion rate (that is visitors who become customers) on a page-by-page basis. In fact, they often accept whatever that rate is and instead focus on increasing traffic to improve their sales (marketing campaigns). This typically results in frustration with and for those who are hired to [...]