3 06, 2015

Improve content marketing effectiveness with the 4MAT method

By |Content|0 Comments

  Why? You don't do content marketing because it's a fun way to pass time. If you're like most businesses and organizations, you write to share ideas and add value to your prospects. You write so they will view you as a thought leader – so they'll be more apt to turn to you when [...]

13 08, 2014

30-Day Tweet-Sized Writing Course

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Day 1 Writing Tip Always re-read what you’ve written. If any change is made, you must re-read again. Repeat until you can no longer improve. (Tweet this) The Backstory (if you're interested) It was 1973. We had moved from Baltimore to Joplin, Missouri. And, my new best friend was Kirk. He became the subject of the [...]

8 10, 2012

Why NetSuite + WordPress = Success

By |Content, NetSuite|0 Comments

If you're going to compete with NetSuite in this Googlized world, you must produce quality content on a regular basis for your niche. And that content generally needs to be 500 words or greater, else Google is not likely to be interested (means you won't rank well). Think about that for a minute - adding [...]

2 06, 2012

The New Laws of Link Building

By |Content, SEO|0 Comments

  With the latest updates (Panda and Penguin) to the Google Search Algorithm, these appear to be the new laws: I. Content is King Relevant and useful content on referring website High quality content on corresponding landing page II. Links should be from independent websites Independently owned Separate IP addresses Link profile includes a few [...]

14 05, 2012

Creating a Google-Friendly Blog

By |Content, SEO|0 Comments

Here's a short and sweet list of things you could do to improve your WordPress blog for Google consumption (assumes your motivation is for blog marketing): Do you have a Google+ account? If not, stop here and go create one. Your Google+ account is the key to the new concept of "authorship" (introduced by Google [...]

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