23 02, 2016

REI & Content Marketing

By | February 23rd, 2016|Content|0 Comments

NOTE: This may be relevant to those working to develop great content within their organizations. It's a casual analysis of a nice contribution to the art and science of content marketing.   Today, I received a direct mail piece from REI – and boy did they deliver. As a marketer, I nearly wept!This is a catalog camouflaged in [...]

3 06, 2015

Improve content marketing effectiveness with the 4MAT method

By | June 3rd, 2015|Content|0 Comments

Why?You don't do content marketing because it's a fun way to pass time. If you're like most businesses and organizations, you write to share ideas and add value to your prospects. You write so they will view you as a thought leader – so they'll be more apt to turn to you when they're ready [...]

13 08, 2014

30-Day Tweet-Sized Writing Course

By | August 13th, 2014|Content|0 Comments

[vc_row][vc_column][vc_column_text] Day 1 Writing Tip Always re-read what you’ve written. If any change is made, you must re-read again. Repeat until you can no longer improve. (Tweet this) [/vc_column_text][us_separator type="invisible" icon="star"][vc_raw_html]JTVCY2hpbXB5X2Zvcm0lMjBmb3JtcyUzRCUyMjElMjIlNUQ=[/vc_raw_html][us_separator type="invisible" icon="star"][vc_column_text] The Backstory (if you're interested) It was 1973. We had moved from Baltimore to Joplin, Missouri. And, my new best friend was [...]

8 10, 2012

Why NetSuite + WordPress = Success

By | October 8th, 2012|Content, NetSuite|0 Comments

If you're going to compete with NetSuite in this Googlized world, you must produce quality content on a regular basis for your niche. And that content generally needs to be 500 words or greater, else Google is not likely to be interested (means you won't rank well). Think about that for a minute - adding [...]

2 06, 2012

The New Laws of Link Building

By | June 2nd, 2012|Content, SEO|0 Comments

  With the latest updates (Panda and Penguin) to the Google Search Algorithm, these appear to be the new laws: I. Content is King Relevant and useful content on referring website High quality content on corresponding landing page II. Links should be from independent websites Independently owned Separate IP addresses Link profile includes a few [...]

21 05, 2012

How Penguin Changes SEO

By | May 21st, 2012|Content, SEO|0 Comments

Since the Penguin update on April 24/25 of this year, most people in SEO have been scrambling to determine the impact and how to avoid issues. After much research and testing, here's my attempt to simplify (you might also review The New Laws of Link Building):   The way Google will connect the dots post-Penguin [...]

14 05, 2012

Creating a Google-Friendly Blog

By | May 14th, 2012|Content, SEO|0 Comments

Here's a short and sweet list of things you could do to improve your WordPress blog for Google consumption (assumes your motivation is for blog marketing): Do you have a Google+ account? If not, stop here and go create one. Your Google+ account is the key to the new concept of "authorship" (introduced by Google [...]

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