27 04, 2014

Have You Checked Your Google Analytics Filters Lately?

By |Analytics|0 Comments

If you don't manage your filters, the analytics you rely on to make business decisions will potentially lead you down the wrong path. You ought to make sure that all non-customers or non-prospects who might visit your site frequently are not being monitored. In most cases, that means asking them for their static IP address or [...]

29 11, 2012

Top 2 Most Commonly Confused Filters in Google Analytics

By |Analytics|0 Comments

NetSuite user or not, there are two Google Analytics filters that get confused more than any other two. It's the difference between "new" visitors and "unique" visitors. There's a difference, but before we get into that - why should you care? From a marketing perspective, it's important if you're trying to measure the impact of [...]

23 11, 2012

How to Create an Early Warning System to Protect Your Business

By |Analytics, NetSuite|0 Comments

The quicker your system tells you about a problem or an improvement, the quicker you can take action. In this post, you're going to learn how to create/install an early warning system for your business (like a canary in a coal mine). The underlying framework is called Recency | Frequency | Monetary modeling or RFM, [...]

13 09, 2012

Why and How to Use Google Analytics with Google Webmaster Tools

By |Analytics|0 Comments

Why Link Google Analytics to Google Webmaster Tools   When people ask me how to use Google Analytics, this isn't the first thing I teach them, but it's near the top of my list. And the reason you want to do this is, it reveals 3 new powerful reports in Google Analytics that couple visitor [...]