Case Studies Marketing Mastery in Action
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Case Studies Marketing Mastery in Action
Mauris risus erat, imperdiet eu tristique at, vehicula sagittis odio. Maecenas nec maximus felis. Nunc eleifend nunc sit amet congue sollicitudin. Fusce iaculis, massa at iaculis interdum, ex sem porta nibh, ac tempus libero lacus a urna. Praesent pretium a leo sed consequat.
Coffin & Trout Fine Jewelers
Objective: Boost organic website traffic, improve lead generation, and increase brand awareness.
Strategy: We developed and implemented holistic strategies that included optimizing their paid ads, ramping up their social media marketing, and eliminating wasted ad spend. Additionally, we built a mobile-responsive website to ensure a seamless experience for their visitors, 60% of whom access the site via mobile devices.
Results: Our data-driven strategies doubled Coffin & Trout’s overall traffic, tripled quality leads, cut ad spend in half, and increased quality email subscribers by 50%.
“The nice part is actually getting tangible numbers and being able to track performance. It’s extremely important to see your dollars at work, instead of just throwing mud at the wall and hoping it sticks.”
Henriksen Amplifiers
Objective: Modernize an outdated website, improve traffic quality, and support overall digital marketing efforts.
Strategy: We rebuilt Henriksen’s website with a mobile-first approach and optimized SEO to attract the right traffic. To better reach their audience, we retargeted using Google Shopping and Facebook ads. Additionally, we crafted a comprehensive marketing strategy to guide their digital efforts, with social media management and content planning being key components of our plan.
Results: Our efforts resulted in a new SEO-optimized website that continues to drive high-quality traffic. Google organic conversions increased by 63%, direct conversions by 119%, and goal completions by 60%.
“They’ve more than delivered on the ability to grow our traffic organically, as well as develop the marketing plans for us going forward, focusing not just on traffic generation, but retargeting, as well. The results and turnaround have been dramatic.”
Stop & Go
Driving School
Objective: Redesign an underperforming website, improve traffic quality, and reduce ad spend while maintaining lead generation.
Strategy: We started by redesigning their website to ensure it was functional, SEO-optimized, and capturing high-quality leads. We then streamlined their online advertising to cut costs and use their budget more effectively. We also enhanced their social media efforts with engaging content across multiple platforms, backed by ongoing, analytics-driven content planning.
Results: We slashed Stop & Go’s ad spend by 75% while maintaining necessary leads for growth. Their SEO-optimized, mobile-responsive website increased advanced course bookings and led to the grand opening of an additional location.
“They’ve more than delivered on the ability to grow our traffic organically, as well as develop the marketing plans for us going forward, focusing not just on traffic generation, but retargeting, as well. The results and turnaround have been dramatic.”
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