The New Laws of Link Building



With the latest updates (Panda and Penguin) to the Google Search Algorithm, these appear to be the new laws:

I. Content is King

  • Relevant and useful content on referring website
  • High quality content on corresponding landing page

II. Links should be from independent websites

  • Independently owned
  • Separate IP addresses
  • Link profile includes a few high PageRank links

III. Don’t use an exact match keyword for every link to the same landing page

Pretty simple, right? Strive for great content (relevant and useful to those likely to find it). Put that content on great sites – nice if the blog and your content are contextually relevant. And, on occasion, use more natural language to link your content to a landing page.

2017-05-01T13:13:16+00:00 By |SEO|0 Comments

About the Author:

He has over 20 years of experience managing and leading the Ecommerce efforts of small, medium and large companies. He has held sales, sales management, marketing, operations, IS/IT, legal and executive management positions in start-up to multi-billion dollar organizations. He has also served as an adjunct professor of Ecommerce for the MBA program of the University of Missouri (where he received an MBA concentrated in Direct Marketing in 1989). He led the Ecommerce initiative for Sprint PCS (PCS) and Sprint (FON) as Vice President of Ecommerce. He led the integrated marketing efforts for Insight (NSIT) as Senior Vice President of Marketing and Ecommerce. Today, he is the CEO and Founder of Aidan Taylor Marketing – a marketing agency for small businesses (between $1 million and $20 million in annual revenue).

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