I was staring at the wall in my office where I hung a piece of eCommerce memorabilia: the poster sent to all who participated in the launch of eShop Plaza back in 1995. I thought the branding strategy was right on. eShop itself was a literal representation of a shopping mall with four major tenants – Insight (the company where I managed ecommerce), Spiegel, Tower Records, and 800-Flowers.
It was a dial-up service similar to AOL. Prospective shoppers were sent 3.5″ floppy discs for installation and access. I don’t think we got more than $10,000 in sales before it died or we quit.
However, we did get a few articles published in various tech and trade magazines about our involvement – not a total loss!
Remembering eShop Plaza by John-Scott Dixon is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.