Remembering eShop Plaza

I was staring at the wall in my office where I hung a piece of eCommerce memorabilia: the poster sent to all who participated in the launch of eShop Plaza back in 1995. I thought the branding strategy was right on. eShop itself was a literal representation of a shopping mall with four major tenants – Insight (the company where I managed ecommerce), Spiegel, Tower Records, and 800-Flowers.

It was a dial-up service similar to AOL. Prospective shoppers were sent 3.5″ floppy discs for installation and access. I don’t think we got more than $10,000 in sales before it died or we quit.

However, we did get a few articles published in various tech and trade magazines about our involvement – not a total loss!

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Creative Commons License
Remembering eShop Plaza by John-Scott Dixon is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

2017-11-29T09:03:52+00:00 By |Branding|0 Comments

About the Author:

He has over 20 years of experience managing and leading the Ecommerce efforts of small, medium and large companies. He has held sales, sales management, marketing, operations, IS/IT, legal and executive management positions in start-up to multi-billion dollar organizations. He has also served as an adjunct professor of Ecommerce for the MBA program of the University of Missouri (where he received an MBA concentrated in Direct Marketing in 1989). He led the Ecommerce initiative for Sprint PCS (PCS) and Sprint (FON) as Vice President of Ecommerce. He led the integrated marketing efforts for Insight (NSIT) as Senior Vice President of Marketing and Ecommerce. Today, he is the CEO and Founder of Aidan Taylor Marketing – a marketing agency for small businesses (between $1 million and $20 million in annual revenue).

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