How Penguin Changes SEO

Since the Penguin update on April 24/25 of this year, most people in SEO have been scrambling to determine the impact and how to avoid issues. After much research and testing, here’s my attempt to simplify (you might also review The New Laws of Link Building):


The way Google will connect the dots post-Penguin is the following:

Blog Posts should contain your keywords. When your posts are indexed by Google, they will take note of those keywords. Then, Google will find a link to a relevant page within your website (where those same keywords are also found). The anchor text can be anything, but it should be natural. Shoot for one out of three external posts, where you use something other than your exact match keyword as the anchor text.

2017-04-28T13:15:17+00:00 By |SEO|0 Comments

About the Author:

He has over 20 years of experience managing and leading the Ecommerce efforts of small, medium and large companies. He has held sales, sales management, marketing, operations, IS/IT, legal and executive management positions in start-up to multi-billion dollar organizations. He has also served as an adjunct professor of Ecommerce for the MBA program of the University of Missouri (where he received an MBA concentrated in Direct Marketing in 1989). He led the Ecommerce initiative for Sprint PCS (PCS) and Sprint (FON) as Vice President of Ecommerce. He led the integrated marketing efforts for Insight (NSIT) as Senior Vice President of Marketing and Ecommerce. Today, he is the CEO and Founder of Aidan Taylor Marketing – a marketing agency for small businesses (between $1 million and $20 million in annual revenue).

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