Have You Checked Your Google Analytics Filters Lately?

If you don’t manage your filters, the analytics you rely on to make business decisions will potentially lead you down the wrong path. You ought to make sure that all non-customers or non-prospects who might visit your site frequently are not being monitored. In most cases, that means asking them for their static IP address or range of addresses.

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Once you have their IP address, login to Google Analytics and go to Admin. Within the righthand column, you’ll see “Filters” (see below):



Now click “Add Filter” – choosing “traffic from the IP addresses”:

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If the IP address option won’t work, here is the list of custom filters:


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2017-05-04T16:09:03+00:00 By |Business Dashboards|0 Comments

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About the Author:

He has over 20 years of experience managing and leading the Ecommerce efforts of small, medium and large companies. He has held sales, sales management, marketing, operations, IS/IT, legal and executive management positions in start-up to multi-billion dollar organizations. He has also served as an adjunct professor of Ecommerce for the MBA program of the University of Missouri (where he received an MBA concentrated in Direct Marketing in 1989). He led the Ecommerce initiative for Sprint PCS (PCS) and Sprint (FON) as Vice President of Ecommerce. He led the integrated marketing efforts for Insight (NSIT) as Senior Vice President of Marketing and Ecommerce. Today, he is the CEO and Founder of Aidan Taylor Marketing – a marketing agency for small businesses (between $1 million and $20 million in annual revenue).

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