Don’t Frighten a Thirsty Deer

The thirsty deer sees a pond. But, he’d rather be alive and thirsty versus dead and quenched. So, he doesn’t just run to the pond and start drinking. He goes on high alert – monitoring everything around the pond – visual clues, audible clues, behavior of other animals, scents, etc. Only if convinced it’s not an ambush, he’ll approach to drink. People do a similar thing when evaluating websites – especially near lead capture or commerce opportunities.

Look at your website like a thirsty deer. Are you sending signals that might scare your prospects away?

2017-04-03T22:40:44+00:00 By |Lead Generation|0 Comments

About the Author:

He has over 20 years of experience managing and leading the Ecommerce efforts of small, medium and large companies. He has held sales, sales management, marketing, operations, IS/IT, legal and executive management positions in start-up to multi-billion dollar organizations. He has also served as an adjunct professor of Ecommerce for the MBA program of the University of Missouri (where he received an MBA concentrated in Direct Marketing in 1989). He led the Ecommerce initiative for Sprint PCS (PCS) and Sprint (FON) as Vice President of Ecommerce. He led the integrated marketing efforts for Insight (NSIT) as Senior Vice President of Marketing and Ecommerce. Today, he is the CEO and Founder of Aidan Taylor Marketing – a marketing agency for small businesses (between $1 million and $20 million in annual revenue).

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