CoSchedule provides a collaborative editorial calendar with one-click access to edit and schedule original WordPress posts and messages. It also prompts you to create social messages to promote each post over the course of a month. Below are three reasons why it’s our favorite application for managing content.
Note: This is for WordPress peeps only. If you live in NetSuite, you should be using WordPress to publish your blog.
1. It can be accessed directly within WordPress (via plugin). Your editorial calendar will become one of the lefthand menu items. I’ve found using fewer applications helps to increase compliance. In other words, the easier it is for everybody, the more likely the work will get done on-time and consistently.
2. You can create titles ahead of time within the application (calendar) versus manually creating draft posts – CoSchedule is much quicker. I’ve found creating titles for upcoming articles/blog posts to be the key to unlocking the creative process. Once they’re in place and visible on the editorial calendar, it becomes much easier to pound out the material. CoSchedule lets you choose between Blog Posts or Social Messages (and Events, but we’re not going to discuss those in this post).
I keep about 2 weeks worth of titles in draft mode. When I’m ready to write, I know what article to work on next, and I can click to edit right in WordPress (see “EDIT POST IN WORDPRESS” in the image below) – it’s all part of one system for managing content.
If I have a busy week and I can’t get to an article, as long as the Status is set to “Draft” or “Pending Review” – it will not publish. I have to move the Status to “Scheduled”. This keeps half-finished posts from being accidentally published. Hopefully, you’ll stay on top of your post publishing, but it’s nice to know there is a fail-safe.
3. Writing an article is 25% or less of the publishing process. The most important part of the process is promotion. This is where CoSchedule really kicks some butt. It encourages you to create social messages for the day of posting, the day after, a week after and a month after. You can either schedule from within CoSchedule or pass to Buffer. I like to schedule directly in CoSchedule because I want to alert my audience as soon as a new post is published (with Buffer, if you’re actively curating content – it could be a week or two before a notification hits your audience). For me, Buffer is for content curation and CoSchedule is for original content creation. With that said, if you’re going to promote on Google+, you must use Buffer as CoSchedule does not have a direct API.
The Bottom Line
The key is to publish with consistent quality. CoSchedule will make your editorial intentions known across your content creation group (might just be you). Since you’re publishing in WordPress – it makes sense to do this work in WordPress. Once you’ve created your plan (2 or 3 weeks worth of titles added to your editorial calendar), it’s time for execution. One click and you’re writing a blog post (like I’m doing right now). And, finally, within the same scheduling window for creating your post – you have a schedule of social messaging to complete to ensure maximum promotion of your work. That, my friends, is why I love CoSchedule for managing original content.
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