Stop & Go
Driving School
See How We Helped This Driving School’s Marketing Budget Go the Extra Mile
Stop & Go Driving School has been teaching driver’s education and traffic safety courses in the Valley for nearly 23 years. They call themselves a “from scratch, mom and pop business,” and as former educators, the teaching part of their business is what they are passionate about—not necessarily the business part of their business.
In fact, they are the only driving school in the state of Arizona that is owned by teachers, one of them with a degree in traffic safety.
Stop & Go isn’t unlike other small businesses, which founders start so they can make a living using their particular skills or talents. And, just like other small businesses, Stop & Go’s owners were able to grow a successful business strictly using their knowledge, expertise, and belief in hard, honest work—despite not having a marketing background.
But soon enough, they reached a point of growth where they needed to outsource their digital marketing.
In their search for the right digital marketing partner, Stop & Go ran into various problems with some earlier iterations of their website. They struggled with design and getting the right kinds and right amount of web traffic. Overall, their existing website wasn’t functioning or performing as it should.
In addition, they were spending way too much on online advertising to pull in traffic. They felt like they were spinning their wheels rather than moving forward.
Course Correcting
We first met Stop & Go’s owners, Jan and Joe, in 2017. Their organic search had been driven into a proverbial ditch practically overnight due to the website issues, and as a result, their business was in trouble.
“Josh rescued us and really went the extra mile for us,” Jan explains, noting that what drew her to Aidan Taylor Marketing initially was the fact that Josh demonstrated “a huge personal approach to problem solving with us.”
Website Redesign
And Launch
Our first objective was to make the site functional and drive the right kinds and right amount of traffic, as well as capture leads.
SEO Structure
And Strategy
Next, we optimized the site for SEO and put our tried-and-true SEO strategy in place. This is an ongoing effort that includes regular blog articles targeting strategic keywords for the site.
Mobile-First
Strategy
Stop & Go sees more than 50% of their traffic come in via mobile, so making their site responsive was a high priority.
Online
Advertising
Prior to engaging Aidan Taylor, Stop & Go was spending more than $10,000 per month in online advertising to promote their six defensive driving schools. Following the implementation of the SEO structure and strategy, we were able to significantly cut and redirect advertising spend.
Social
Media
Creating and posting regular, fresh, relevant content to all of Stop & Go’s social channels—Facebook, Instagram, YouTube, and Twitter—rounded out our strategy.
Content Planning &
Generation
Relevant, informative content that is analytics-driven continues to be a core piece of our offering for Stop & Go.
Hitting Smooth Pavement:
The Results
- SEO-optimized and mobile-responsive website
- Dropped ad spend by 75% while maintaining necessary leads for growth
- Increased advanced (and often sold-out) course bookings
- Grand opening of an additional location
Think
/
Build
/
Run
Stay a
Step Ahead
It’s time to redefine what marketing can do for you. With 100+ years of combined digital marketing expertise, we’re ready to partner with you to create innovative, practical, and sustainable solutions that keep your company ahead of the curve.
Join the ranks of SMBs that have leveraged our expertise to not just compete, but lead. Contact us or schedule a free meeting today.
