27 08, 2015

Dear Lord, Tell Me You Have a Password Management System (marketing operations fail)

By | August 27th, 2015|Operations|0 Comments

NOTE: If you're a CEO or CMO - you have a fiduciary responsibility to implement a password management system to protect your corporate assets! It should be at the top of your marketing operations list. Imagine if a rogue employee changed the password on your company's Twitter account. While you may not care much about [...]

24 08, 2015

Why You Should Have an Exit Pop for Conversion Rate Optimization

By | August 24th, 2015|Uncategorized|0 Comments

First, a Quick DefinitionAn exit pop is a powerful conversion rate optimization tactic where exiting visitors are exposed to a final compelling argument. A case is made for why they should provide they're email address in exchange for something relevant and valuable. The exposure occurs when they exhibit "exit intent". In other words, as soon [...]

12 08, 2015

Interactive Demonstration of MailChimp’s Email Marketing Automation

By | August 12th, 2015|Email Marketing|0 Comments

Everyone I talk to is totally into email marketing automation, but when I dig deeper - they haven't actually done any. Yet, this is one of the most productive tools available to today's marketer. Once you put together your sequences, you're free to do other impactful things to move your company forward. Those email sequences [...]

6 08, 2015

WordPress Tips: You’re 1 Plugin Away From Making the Most Out of 404 Errors

By | August 6th, 2015|WordPress|0 Comments

NOTE: This post is for WordPress users (however, it applies to all websites).If you check your Google Webmaster Tools regularly, you may notice a few crawl errors every so often (go to Crawl >> Crawl Errors). The "Not Found" errors are important because they create negative customer experiences. Some believe they can affect your ranking [...]

4 08, 2015

Marketing on Linkedin: Improving your profile background

By | August 4th, 2015|Uncategorized|0 Comments

"Put your best foot forward.""You never get a second chance to make a first impression.""First impressions matter. Experts say we size up new people in somewhere between 30 seconds and two minutes." Linkedin is often where people meet you professionally for the very first time. If done right, you can make an excellent first impression. In my [...]

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