27 07, 2015

Linkedin Marketing Tip: Skills are Social Proof – Take Advantage

By |Social|0 Comments

When people visit your profile, the skills section testifies to your professional competence. And, according to Linkedin - profiles with skills get more 13 times more views than those without. From a Linkedin marketing perspective - that means you need to pay attention to this section. Photo courtesy of koka_sexton(CC Attribution)   Which Skills to [...]

22 07, 2015

Linkedin Marketing: How to Add Lead Capture to Your Profile

By |Social|0 Comments

  NOTE: Before you do what I've outlined below, make sure you've completed the Linkedin marketing steps listed in my blog post "15 Minute Makeover for Your Linkedin Profile".  Linkedin is one of the more powerful business-to-business social networks, but most people continue to use it like an online resume (which was its original intent). [...]

21 07, 2015

Dead-Simple Split Testing Method for Google Adwords

By |PPC|0 Comments

If you're spending money on Google Adwords, are you confident in the performance of every Ad Group? What about every Ad? About 10 years ago, I created a dead-simple spreadsheet to test Ads and improve performance with less money. If this is interesting to you, read on... Photo courtesy of Kinologik(CC Attribution) [...]