27 07, 2015

Linkedin Marketing Tip: Skills are Social Proof – Take Advantage

By | July 27th, 2015|Uncategorized|0 Comments

When people visit your profile, the skills section testifies to your professional competence. And, according to Linkedin - profiles with skills get more 13 times more views than those without. From a Linkedin marketing perspective - that means you need to pay attention to this section. Photo courtesy of koka_sexton(CC Attribution)Which Skills to AddWhen selecting skills, [...]

22 07, 2015

Linkedin Marketing: How to Add Lead Capture to Your Profile

By | July 22nd, 2015|Uncategorized|0 Comments

NOTE: Before you do what I've outlined below, make sure you've completed the Linkedin marketing steps listed in my blog post "15 Minute Makeover for Your Linkedin Profile". Linkedin is one of the more powerful business-to-business social networks, but most people continue to use it like an online resume (which was its original intent). If you're [...]

21 07, 2015

Dead-Simple Split Testing Method for Google Adwords

By | July 21st, 2015|PPC|0 Comments

If you're spending money on Google Adwords, are you confident in the performance of every Ad Group? What about every Ad? About 10 years ago, I created a dead-simple spreadsheet to test Ads and improve performance with less money. If this is interesting to you, read on...Photo courtesy of Kinologik(CC Attribution)The idea behind the spreadsheet [...]

20 07, 2015

Best Marketing Automation Plugin for WordPress. Period!

By | July 20th, 2015|Marketing Automation|0 Comments

If you know me, you know I'm constantly checking out new tools. And, I've learned not to make a suggestion, unless it truly changes the game. Spokal is marketing automation that changes the game for WordPress websites/blogs. Photo courtesy of luca.sartoni(CC ShareALike)10 Solid Reasons Why Spokal Kicks AssHere are the major reasons why Spokal kicks [...]