28 05, 2015

Linkedin Marketing: How to Block Competitors from Tracking You

By |Social|0 Comments

  Here's the situation. You want to use Linkedin Marketing – finding and building relationships with the right people (influencers and decision makers) at companies or organizations you've targeted. What's holding you back is the thought of your competitors monitoring your profile for any new relationships. What's more is the fear that you'll do the [...]

26 05, 2015

#1 Content Strategy Tool for Going Berzerk Finding Relevant Content to Curate

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Updated: December 9, 2015 In 2014, Flipboard acquired Zite (which was officially shut down on Pearl Harbor Day – December 7th, 2015.  The update is really simple - with the exception of the paragraph on "What is Zite" you could basically replace Zite with Flipboard.   Note: This is a follow-up to the blog post [...]

21 05, 2015

15 Minute Makeover for Your Linkedin Profile

By |Social|0 Comments

Linkedin is arguably the best social media play for B2B. So, you have to ask yourself why you're treating it like an online resume (unless, of course, you're looking for another job). If you're happy where you are, you can make a couple of changes to your Linkedin profile (there are several other changes to [...]

19 05, 2015

Increase Email Campaign Open Rates: Combine Subject Split Testing & Send Twice

By |Email Marketing|0 Comments

These are two really simple, tried and true methods of improving your email campaign open rates. The first is available with most email marketing systems – split testing your campaign subject line. My preference for email marketing is MailChimp but I also like Pardot (quite a bit more expensive). MailChimp makes it super easy. Once [...]

14 05, 2015

How to Use Twitter for Business: Art of Attracting Twitter Influencers

By |Social|0 Comments

You're busy finding great content to post to Twitter - articles, white papers, blog posts, anything with a URL. It's a great play because you get to add value to your audience without the effort required to craft an original work. If you really want to catch this strategy on fire, harness the power of [...]

12 05, 2015

3 Secrets to Better Manage Original Content Using CoSchedule

By |WordPress|0 Comments

CoSchedule provides a collaborative editorial calendar with one-click access to edit and schedule original WordPress posts and messages. It also prompts you to create social messages to promote each post over the course of a month. Below are three reasons why it's our favorite application for managing content. Note: This is for WordPress peeps only. If you live [...]

10 05, 2015

Bastardizing Nimble for Social Influencer Tracking

By |Social|0 Comments

Tracking the development of relationships with people who can influence the purchase of your products or services is a good idea. A really good idea if you're into growing your business. As part of the process, you'll get to know them better (where they're from, who they write for, their birthdays, what social media accounts they [...]