27 04, 2014

Have You Checked Your Google Analytics Filters Lately?

By |Analytics|0 Comments

If you don't manage your filters, the analytics you rely on to make business decisions will potentially lead you down the wrong path. You ought to make sure that all non-customers or non-prospects who might visit your site frequently are not being monitored. In most cases, that means asking them for their static IP address or [...]

27 04, 2014

Conversion Rate Optimization Infographic

By |Conversion|0 Comments

[vc_row][vc_column width="1/1"][vc_row_inner][vc_column_inner][vc_column_text][/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width="1/1"][us_btn text="View Marketing Package Pricing" align="left" icon="chevron-right" color="red" link="url:%2Fservices%2Fservice-packages%2F"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]

24 04, 2014

Don’t Frighten a Thirsty Deer

By |Conversion|0 Comments

The thirsty deer sees a pond. But, he’d rather be alive and thirsty versus dead and quenched. So, he doesn’t just run to the pond and start drinking. He goes on high alert – monitoring everything around the pond – visual clues, audible clues, behavior of other animals, scents, etc. Only if convinced it’s not [...]

14 04, 2014

20-Point Pilot’s Checklist for Sending a MailChimp Campaign

By |Email Marketing|0 Comments

    MailChimp like any other email marketing system, while not difficult, has some complexity that can become dangerous when part of a routine. That’s why pilots have a checklist. It’s to make sure the pilot actually checks everything before hopping in and taking off. Sending an email campaign is like taking off. If you [...]