Marketing on Linkedin: Improving your profile background


“Put your best foot forward.”

“You never get a second chance to make a first impression.”

“First impressions matter. Experts say we size up new people in somewhere between 30 seconds and two minutes.”

Linkedin is often where people meet you professionally for the very first time. If done right, you can make an excellent first impression.

In my practice, I mostly see neglected Linkedin profiles. While most people seem to recognize Linkedin is probably the most important social media network for business, it appears they spend less time improving their profiles than they would getting ready for work in the morning!

The background you select or create is an important component of your profile. It can have a significant impact on your success when marketing on Linkedin. It and your picture are the first visuals your visitors see upon arrival. Here’s a quick 4-minute video showing you how to improve your profile background:

While I’m stuck with my ugly mug – this is how the top portion of my Linkedin profile presents. What I want you to focus on is the header background. It frames the Linkedin components (good contrast – black surrounds the white). And, it clearly displays my company logo – reinforcing my brand with every visit. As mentioned in the video, logo placement must be in the top 30% of your background. Otherwise, the profile will cover it.

In the video, I also recommend using Canva as an easy alternative to Photoshop. It is a Guy Kawasaki property – his goal was to make good design accessible to all people. I think they’ve done a good job. When making your Linkedin header, you will have to use a custom size. Linkedin provides the dimensions – 1400 pixels wide by 425 pixels high.

Canva enables you to make quality graphics because it provides layers. This is how design professionals make things look good in Photoshop. In the video, you’ll see that I first create a black background (one click). Then, I dragged and resized a dark gray version of my logo (that’s the huge gray icon just barely visible on the righthand side of my profile background above). For the third and final layer, I dragged my logo into the top 30% of the background. Obviously, you’ll need certain image assets (like your logo) to do this work. You may have to ask someone in your marketing department to provide the logo with a transparent background (usually a PNG file). And, if using a dark background, you may need them to provide you a contrasting version of the logo. Just a few things to overcome in your quest to improve your marketing on Linkedin.

It should only take you about 10 minutes to get this done – go for it! 

If you want to do further improvements to your Linkedin profile, read:

2017-12-09T16:00:07+00:00 By |Social Media Marketing|0 Comments

About the Author:

He has over 20 years of experience managing and leading the Ecommerce efforts of small, medium and large companies. He has held sales, sales management, marketing, operations, IS/IT, legal and executive management positions in start-up to multi-billion dollar organizations. He has also served as an adjunct professor of Ecommerce for the MBA program of the University of Missouri (where he received an MBA concentrated in Direct Marketing in 1989). He led the Ecommerce initiative for Sprint PCS (PCS) and Sprint (FON) as Vice President of Ecommerce. He led the integrated marketing efforts for Insight (NSIT) as Senior Vice President of Marketing and Ecommerce. Today, he is the CEO and Founder of Aidan Taylor Marketing – a marketing agency for small businesses (between $1 million and $20 million in annual revenue).

Leave A Comment