About John-Scott Dixon

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So far John-Scott Dixon has created 59 blog entries.
10 08, 2016

Improve Lead Capture with Limited Use of Power Colors

By | August 10th, 2016|Conversion|0 Comments

I'm always on the lookout for good examples of lead capture or conversion. So, the other day when I was watching TV I had to capture this commercial from MyPillow. It may not be the best aesthetic, but you as the viewer definitely know what's important: Nothing distracts from their red "USE PROMO CODE" - not [...]

23 02, 2016

REI & Content Marketing

By | February 23rd, 2016|Content|0 Comments

NOTE: This may be relevant to those working to develop great content within their organizations. It's a casual analysis of a nice contribution to the art and science of content marketing.   Today, I received a direct mail piece from REI – and boy did they deliver. As a marketer, I nearly wept!This is a catalog camouflaged in [...]

27 08, 2015

Dear Lord, Tell Me You Have a Password Management System (marketing operations fail)

By | August 27th, 2015|Operations|0 Comments

NOTE: If you're a CEO or CMO - you have a fiduciary responsibility to implement a password management system to protect your corporate assets! It should be at the top of your marketing operations list. Imagine if a rogue employee changed the password on your company's Twitter account. While you may not care much about [...]

24 08, 2015

Why You Should Have an Exit Pop for Conversion Rate Optimization

By | August 24th, 2015|Uncategorized|0 Comments

First, a Quick DefinitionAn exit pop is a powerful conversion rate optimization tactic where exiting visitors are exposed to a final compelling argument. A case is made for why they should provide they're email address in exchange for something relevant and valuable. The exposure occurs when they exhibit "exit intent". In other words, as soon [...]

12 08, 2015

Interactive Demonstration of MailChimp’s Email Marketing Automation

By | August 12th, 2015|Email Marketing|0 Comments

Everyone I talk to is totally into email marketing automation, but when I dig deeper - they haven't actually done any. Yet, this is one of the most productive tools available to today's marketer. Once you put together your sequences, you're free to do other impactful things to move your company forward. Those email sequences [...]

6 08, 2015

WordPress Tips: You’re 1 Plugin Away From Making the Most Out of 404 Errors

By | August 6th, 2015|WordPress|0 Comments

NOTE: This post is for WordPress users (however, it applies to all websites).If you check your Google Webmaster Tools regularly, you may notice a few crawl errors every so often (go to Crawl >> Crawl Errors). The "Not Found" errors are important because they create negative customer experiences. Some believe they can affect your ranking [...]

4 08, 2015

Marketing on Linkedin: Improving your profile background

By | August 4th, 2015|Uncategorized|0 Comments

"Put your best foot forward.""You never get a second chance to make a first impression.""First impressions matter. Experts say we size up new people in somewhere between 30 seconds and two minutes." Linkedin is often where people meet you professionally for the very first time. If done right, you can make an excellent first impression. In my [...]

27 07, 2015

Linkedin Marketing Tip: Skills are Social Proof – Take Advantage

By | July 27th, 2015|Uncategorized|0 Comments

When people visit your profile, the skills section testifies to your professional competence. And, according to Linkedin - profiles with skills get more 13 times more views than those without. From a Linkedin marketing perspective - that means you need to pay attention to this section. Photo courtesy of koka_sexton(CC Attribution)Which Skills to AddWhen selecting skills, [...]

22 07, 2015

Linkedin Marketing: How to Add Lead Capture to Your Profile

By | July 22nd, 2015|Uncategorized|0 Comments

NOTE: Before you do what I've outlined below, make sure you've completed the Linkedin marketing steps listed in my blog post "15 Minute Makeover for Your Linkedin Profile". Linkedin is one of the more powerful business-to-business social networks, but most people continue to use it like an online resume (which was its original intent). If you're [...]

21 07, 2015

Dead-Simple Split Testing Method for Google Adwords

By | July 21st, 2015|PPC|0 Comments

If you're spending money on Google Adwords, are you confident in the performance of every Ad Group? What about every Ad? About 10 years ago, I created a dead-simple spreadsheet to test Ads and improve performance with less money. If this is interesting to you, read on...Photo courtesy of Kinologik(CC Attribution)The idea behind the spreadsheet [...]