How to use Twitter for Marketing

When you first begin using Twitter it can feel juvenile and appear to be a waste of time. What you have to recognize is that as we spend more time in our cubes or home offices, we long for personal interaction. The Twitter audience expects you to have something intelligent to say, but we also want to know you are human! That's why you'll see posts like "Yeah, I'm not helping with the nut count..." by jonic. Once you get by this, you'll begin to see extraordinary business opportunity - from research to networking to marketing. In this inaugural episode, I attempt to take you through a systematic approach to using Twitter as a component of your social media marketing efforts - while running a desert trail in 103° heat.