800.607.1507 Social Media Marketing A Case Study What we have learned about Social Media Marketing is simple. It's just like dating! That means you can't come on too strong. You have to look for opportunity to be helpful. You have to listen before you act. That is the only way to be relevant (other than luck). That is classic Social Media Marketing. What we've been doing for this client is creating awareness at a local level. The client is embedded in a number of Golf Clubs across the country. While these are world-class facilities, the majority of clientele are from the surrounding communities. The other important consideration is that it takes money to play this sport, especially at the level where one could benefit from a professional fitting! One of the key websites for creating local awareness is Zillow. This is a social media website focused on real estate. What made it a great candidate is that:
This home is a 7 Iron away from one of the best golf courses in the region. It's also home to [Our Client], one of the top custom golf fitters in the United States! This comment is now a part of the permanent record for that home, and an ongoing source of qualified traffic. We even got recognition from Zillow for our participation in adding meaningful content! ---------------------------------------------------------------------------------------------------------------- ------ |
Client Profile: This client is a professional golf fitting organization. They do custom fittings for nearly 300 Golf professionals. Project: Improve performance
of key landing
pages. Goal: Increase percentage of
leads
captured. Learn
how
we get things done for our clients. Everything we do is measurable. If
we can't test it, we don't do it! |
