Showing Tag: "yahoo advertising" (Show all posts)

The "Gift" Strategy for Maximizing PPC Performance

Posted by John-Scott Dixon on Wednesday, January 20, 2010, In : Paid Search

This week I took a break from driving while talking marketing - please forgive! Anyway the topic is understanding how you can have an impact in each of the three components of PPC advertising: Impressions, Clicks and Conversions. The "Gift" strategy is outlined in the video. There are lots of variables, but I try to break it down to the really big, simple things. Remember, we're building toward more complex strategies. This is another foundational episode. To understand the variables at play,...
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About Me

John-Scott Dixon

Phoenix

I have over 16 years of experience managing and leading the Ecommerce efforts of medium and large companies. I have held sales, sales management, marketing, operations, IS/IT, legal and executive management positions in start-up to multi-billion dollar organizations. I have also served as an adjunct professor of Ecommerce for the MBA program of the University of Missouri (where I received an MBA concentrated in Direct Marketing in 1989). I led the Ecommerce initiative for Sprint PCS (PCS) and Sprint (FON) as Vice President of Ecommerce. I led the integrated marketing efforts for Insight (NSIT) as Senior Vice President of Marketing and Ecommerce. Today, I am the President of Aidan Taylor - a Web marketing company.