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Showing Tag: "twitter" (Show all posts)

How to use Twitter for marketing (Part II)

Posted by John-Scott Dixon on Monday, August 10, 2009, In : Social Media Marketing 
This was created June 8th, 2008, but the content is still relevant for those just getting started with Twitter.


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Marketing On The Run (Episode 1)

Posted by John-Scott Dixon on Thursday, March 19, 2009, In : Social Media Marketing 

How to use Twitter for Marketing

When you first begin using Twitter it can feel juvenile and appear to be a waste of time. What you have to recognize is that as we spend more time in our cubes or home offices, we long for personal interaction. The Twitter audience expects you to have something intelligent to say, but we also want to know you are human! That's why you'll see posts like "Yeah, I'm not helping with the nut count..." by jonic. Once you get by this, you'll begin to see extraordinar...


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Changing Twitter Names (Without Fear)

Posted by John-Scott Dixon on Thursday, March 19, 2009, In : Social Media Marketing 

This post was originally published on June 6, 2008.


I attended the American Marketing Association meeting this afternoon in Phoenix. A friend of mine, Matthew O'Brien, was presenting social media marketing, in particular the use of video. You can find him on Twitter: @Blogster or by visiting his new Social Media Marketing company: Mint Social. Anyway, one of the side notes was that creating identities on social networks with your company name may not be the best choice, for a number of reasons...


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The Business End of Twitter

Posted by John-Scott Dixon on Thursday, March 19, 2009, In : Social Media Marketing 

This post was originally posted on April 18, 2008.


I really started Tweeting about two weeks ago, even though my account has been active for awhile. My early thoughts about it were probably not too dissimilar from yours. It felt like a very juvenile, time-wasting activity. So, I quickly dismissed it and moved on. Then, I decided to attend a Social Media Club meeting in Phoenix where everyone seemed to be on Twitter and loving it! It took some time for that to settle in on my mind, but it made ...


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Social Media Power Bubbles

Posted by John-Scott Dixon on Thursday, March 19, 2009, In : Social Media Marketing 

I have been struggling to determine where to focus my energy across all of the social media applications available. I have categorized them as follows: Content Aggregators, Social Media Aggregators, Micro Blog, Bookmarks, Community: Visual Media, Community, Community: Business and Discovery. There are a few others like Community: Software - Wakoopa, Community: Books - Shelfari and Marketplace - Kiva.

In each bubble, the participating applications are in order of type size. The clear winner i...


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Top 5 Things to Make Social Media Successful

Posted by John-Scott Dixon on Thursday, March 19, 2009, In : Social Media Marketing 

Over the last couple of months, I have immersed myself in Social Media. I blog a few times a week, I Twitter , today I tried Twitxr (Twitter with photos), I belong to groups, content aggregators, community bookmarking, etc. Here are the top 5 things I have learned from the experience thus far:

  1. Having a blog is key, but not mandatory. While I have a blog on our company website, having one hosted differently  (a separate IP range)  than your company website is important for Search Engine love!...

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About Me


John-Scott Dixon I have over 16 years of experience managing and leading the Ecommerce efforts of medium and large companies. I have held sales, sales management, marketing, operations, IS/IT, legal and executive management positions in start-up to multi-billion dollar organizations. I have also served as an adjunct professor of Ecommerce for the MBA program of the University of Missouri (where I received an MBA concentrated in Direct Marketing in 1989). I led the Ecommerce initiative for Sprint PCS (PCS) and Sprint (FON) as Vice President of Ecommerce. I led the integrated marketing efforts for Insight (NSIT) as Senior Vice President of Marketing and Ecommerce. Today, I am the President of Aidan Taylor - a Web marketing company.
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