In the past, I've found the "Dating" metaphor useful for describing social media marketing. Today, I want to extend the metaphor to a new technique. I call it the "Disinterested Party". Here's what it is and why it works:

Imagine meeting somebody that you really would like to take on a date (now if you're married or in a relationship - don't worry this is just an exercise - so allow yourself to go back in time). When you get your chance to make your case as to why going on a date with you woul...
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