Showing Tag: "social media strategy" (Show all posts)

How a Broken Guitar Can Spank Your Company in Social Media

Posted by John-Scott Dixon on Sunday, July 26, 2009, In : Social Media Marketing

I was working with an Aidan Taylor client last Friday, a multi-billion dollar publicly-held company that is just beginning to embrace social media. The person I work with exposed me to an amazing social media impact story that began a few weeks ago (July 6th, 2009). It is the tale of a musician, Dave Carroll, who was traveling with his band, Sons of Maxwell, via United. What ends up happening is gross negligence in the baggage handling department. If you're a guitar player, a Taylor acoustic ...
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About Me

John-Scott Dixon

Phoenix

I have over 16 years of experience managing and leading the Ecommerce efforts of medium and large companies. I have held sales, sales management, marketing, operations, IS/IT, legal and executive management positions in start-up to multi-billion dollar organizations. I have also served as an adjunct professor of Ecommerce for the MBA program of the University of Missouri (where I received an MBA concentrated in Direct Marketing in 1989). I led the Ecommerce initiative for Sprint PCS (PCS) and Sprint (FON) as Vice President of Ecommerce. I led the integrated marketing efforts for Insight (NSIT) as Senior Vice President of Marketing and Ecommerce. Today, I am the President of Aidan Taylor - a Web marketing company.