Source: Wikipedia

What's the promise of the Semantic Web (a.k.a. Web 3.0)? It is to make it easier for people to find things that have meaning to them - information, media, websites, etc. When they arrive at a website - they'll see more of what's interesting to them and less of what isn't! The reason I use the word "promise" is if we look only to the scientific community, there are debates as to whether the Semantic Web will happen at all - classifying and making new relationships out of c...

One of the first questions we get asked when talking to clients about Semantic Marketing - in particular our technology, Semanticator™ - is how much work is required to maintain content for each market segment?

There are a couple of ways to look at this question. If we step back and observe the way the Web has mostly been viewed - as another piece of marketing collateral - it makes sense to ask this question. In our experience, most companies aren't getting what they could out of their we...

As I grow in my understanding of the Semantic Web, it occurs to me that there are two camps aiming at the same goal - an improved, highly-relevant Web experience for us all. One camp, Developers, consists of those who are really going to make it happen - architects. They are participating in the development of standards for Web 3.0. They are determining how Web components (pages, content within pages, images, etc.) will be classified so that content can be quickly assimilated with meaning. Th...

There's a lot of discussion brewing on the Semantic Web. For example, you might check out the Google Group  or a Digg search when you get a chance. When you get there, you will find much techno-speak. Here's an example:

SELECT DISTINCT ?emp WHERE {
     {?emp ?p1 ?o} UNION { ?s ?p2 ?emp}
     OPTIONAL {
         ?booking employee ?emp .
         ?booking startDate ?sd .
         ?booking endDate ?ed .
         FILTER ((?sd >= someStartDate && ?sd <= someEndDate) || (?ed

For the last year, we at ThoughtLava have been working on a patented business process, Semanticator™, within the Semantic Web category. Up until we received patent pending in early November 2007, we had been in stealth mode about our innovation. In the past couple of months, we've begun speaking more openly about what it is we do to grow sales leads via the Web. This will be an ongoing topic for this blog, especially as we increase our experience with client implementations of the technolog...

I have been catching up on my reading and ran across a chart in Advertising Age, December 31, 2007, entitled "Digital-Marketing Spending" (source: Forrester Research's "U.S. Online Marketing Forecast: 2007 To 2012", October 10, 2007).

The reason this chart is interesting to me is that it shows a sharp increase in the ratio of Search Engine Optimization (SEO) spending in relation to Paid Search spending by 2011. The fate of SEO has been a hot topic within our company as of late. As we cont...

Check out this interesting answer on Yedda

What is web 2.0?

Web 1.0 was about locating information. Web 2.0 is about websites as applications. The emergence of applications like Writely that became Google Docs, Google Spreadsheets, Google Presentations, PrezentIt, Splashup, BackPackIT, TaDaLists, Gmail, Google Calendar, Gliffy, Mind42, etc. Here is a wonderful list of Web 2.0 applications.

Some pundits, like Nova Spivac, believe that the Web 2.0 era corresponds with the first decade of th...

I am amazed at how many organizations treat their website as nothing more than a means to establish legitimacy. It is put in the same category as traditional business collateral: business cards, brochures, sales presentations, etc. Lot's of attention is given before it receives final approval. However once completed, it is published, the authors check the box and they continue with business as usual. In many cases, the website is mistaken for an extension of  advertising. It is important to n...