Showing Tag: "search marketing" (Show all posts)

The Cardinal Rule of PPC Success

Posted by John-Scott Dixon on Tuesday, December 22, 2009, In : Paid Search

If you do nothing else to improve your PPC Management (meaning increase conversions at a lower cost per conversion), you must always run two Ads per Ad Group. This gives you the ability to compare and replace the poor performing Ad, leading you down a path toward conversion-optimized advertising. That's what I talk about in this episode (under 3 minutes).

Have a wonderful holiday season!

Pay Per Click Advertising Made Simple

Posted by John-Scott Dixon on Wednesday, December 16, 2009, In : Paid Search

This is the introductory video for a new series on Pay Per Click Advertising. I discuss the cardinal rule of online advertising success and provide five (5) techniques for creating Ad variations. Keep in mind, this is just one of several methods to increase Web traffic.

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About Me

John-Scott Dixon

Phoenix

I have over 16 years of experience managing and leading the Ecommerce efforts of medium and large companies. I have held sales, sales management, marketing, operations, IS/IT, legal and executive management positions in start-up to multi-billion dollar organizations. I have also served as an adjunct professor of Ecommerce for the MBA program of the University of Missouri (where I received an MBA concentrated in Direct Marketing in 1989). I led the Ecommerce initiative for Sprint PCS (PCS) and Sprint (FON) as Vice President of Ecommerce. I led the integrated marketing efforts for Insight (NSIT) as Senior Vice President of Marketing and Ecommerce. Today, I am the President of Aidan Taylor - a Web marketing company.