Showing Tag: "paid search" (Show all posts)

The "Gift" Strategy for Maximizing PPC Performance

Posted by John-Scott Dixon on Wednesday, January 20, 2010, In : Paid Search

This week I took a break from driving while talking marketing - please forgive! Anyway the topic is understanding how you can have an impact in each of the three components of PPC advertising: Impressions, Clicks and Conversions. The "Gift" strategy is outlined in the video. There are lots of variables, but I try to break it down to the really big, simple things. Remember, we're building toward more complex strategies. This is another foundational episode. To understand the variables at play,...
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Pay Per Click Advertising Made Simple

Posted by John-Scott Dixon on Wednesday, December 16, 2009, In : Paid Search

This is the introductory video for a new series on Pay Per Click Advertising. I discuss the cardinal rule of online advertising success and provide five (5) techniques for creating Ad variations. Keep in mind, this is just one of several methods to increase Web traffic.

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About Me

John-Scott Dixon

Phoenix

I have over 16 years of experience managing and leading the Ecommerce efforts of medium and large companies. I have held sales, sales management, marketing, operations, IS/IT, legal and executive management positions in start-up to multi-billion dollar organizations. I have also served as an adjunct professor of Ecommerce for the MBA program of the University of Missouri (where I received an MBA concentrated in Direct Marketing in 1989). I led the Ecommerce initiative for Sprint PCS (PCS) and Sprint (FON) as Vice President of Ecommerce. I led the integrated marketing efforts for Insight (NSIT) as Senior Vice President of Marketing and Ecommerce. Today, I am the President of Aidan Taylor - a Web marketing company.