Showing Tag: "management" (Show all posts)

Adidas Botched Internet Marketing Opportunity

Posted by John-Scott Dixon on Tuesday, August 11, 2009, In : Business Lead Generation

This evening, I was forced to buy a new pair of Tennis shoes (actually for playing Tennis). I had about 30 minutes before my date with a ball machine, so I stopped at the Tennis pro shop. I found myself attracted to the New Adidas Barricade V shoes. The salesperson was atypically knowledgeable and went on to tell me about a 6-month warranty on the outer sole. Apparently, Adidas has added a new compound to the sole that makes it extremely long-lasting. They call it AdiWear 6. The shoes felt gr...
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Internet Lead Capture

Posted by John-Scott Dixon on Monday, August 10, 2009, In : Business Lead Generation

If the purpose of your website is to increase revenue, efficient lead capture should be at the top of your list! This video was created June 22, 2008. In this video, I mention a company called MedTech Mammography - it was a wonderful example of lead capture that is no longer accessible as a domain, as they were purchased by Solis Women's Health. However, using the Way Back Machine - here it is for your review (watch the video so you'll know why).

Putting Customer Satisfaction in Perspective

Posted by John-Scott Dixon on Thursday, March 19, 2009, In : Management

My Dad received his M.D. over 40 years ago, and has practiced as an Ophthalmologist for 35 years.

The other day, he was talking to me about a recent case. He has hundreds of surgical cases every year. So, when he wants to talk about one, something special has happened. In this case, an older gentleman paid my Dad a visit. He had suffered with blindness in one eye for nearly 10 years. Upon examination, my father told him that he had a nasty cataract that, if removed, would probably return s...

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About Me

John-Scott Dixon

Phoenix

I have over 16 years of experience managing and leading the Ecommerce efforts of medium and large companies. I have held sales, sales management, marketing, operations, IS/IT, legal and executive management positions in start-up to multi-billion dollar organizations. I have also served as an adjunct professor of Ecommerce for the MBA program of the University of Missouri (where I received an MBA concentrated in Direct Marketing in 1989). I led the Ecommerce initiative for Sprint PCS (PCS) and Sprint (FON) as Vice President of Ecommerce. I led the integrated marketing efforts for Insight (NSIT) as Senior Vice President of Marketing and Ecommerce. Today, I am the President of Aidan Taylor - a Web marketing company.