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Semantic Marketing Introduction (Part II)

Posted by John-Scott Dixon on Monday, August 10, 2009, In : Semantic Marketing

In Part II, I build upon the Semantic Web foundation created in Part I (originally created June 13, 2008). Semantic Marketing is a subset of the applications that are part of Web 3.0, and website owners can begin taking advantage of it today. You can learn more about it at either Semanticator or Seconds5. You'll also hear me talk about PowerSet as a Semantic Search Engine. They were purchased by Microsoft and became a component of the new Microsoft search engine: Bing.

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About Me

John-Scott Dixon

Phoenix

I have over 16 years of experience managing and leading the Ecommerce efforts of medium and large companies. I have held sales, sales management, marketing, operations, IS/IT, legal and executive management positions in start-up to multi-billion dollar organizations. I have also served as an adjunct professor of Ecommerce for the MBA program of the University of Missouri (where I received an MBA concentrated in Direct Marketing in 1989). I led the Ecommerce initiative for Sprint PCS (PCS) and Sprint (FON) as Vice President of Ecommerce. I led the integrated marketing efforts for Insight (NSIT) as Senior Vice President of Marketing and Ecommerce. Today, I am the President of Aidan Taylor - a Web marketing company.