Semantic Marketing Introduction (Part I)

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Semantic Marketing Introduction (Part I)

Posted by John-Scott Dixon on Monday, August 10, 2009 Under: Semantic Marketing

This is the first of a two-part series introducing Semantic Marketing created June 13th, 2009. Semantic marketing makes a determination about each visitor upon arrival and immediately displays relevant, meaningful content.

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About Me

John-Scott Dixon

Phoenix

I have over 16 years of experience managing and leading the Ecommerce efforts of medium and large companies. I have held sales, sales management, marketing, operations, IS/IT, legal and executive management positions in start-up to multi-billion dollar organizations. I have also served as an adjunct professor of Ecommerce for the MBA program of the University of Missouri (where I received an MBA concentrated in Direct Marketing in 1989). I led the Ecommerce initiative for Sprint PCS (PCS) and Sprint (FON) as Vice President of Ecommerce. I led the integrated marketing efforts for Insight (NSIT) as Senior Vice President of Marketing and Ecommerce. Today, I am the President of Aidan Taylor - a Web marketing company.