If you do nothing else to improve your PPC Management (meaning increase conversions at a lower cost per conversion), you must always run two Ads per Ad Group. This gives you the ability to compare and replace the poor performing Ad, leading you down a path toward conversion-optimized advertising. That's what I talk about in this episode (under 3 minutes).

Have a wonderful holiday season!

This is the introductory video for a new series on Pay Per Click Advertising. I discuss the cardinal rule of online advertising success and provide five (5) techniques for creating Ad variations. Keep in mind, this is just one of several methods to increase Web traffic.

This type of business lead generation should be happening at every restaurant! And, they should be charting what we order. If we eat there, they should give our finished plate a score - as in "loved it" (nothing left) or "hated it" (hardly touched it). Then, they could entice us back with our favorites or recommend new things to try. But obviously I'm getting ahead of myself. This is just a shout out to Boston Market - great to see you asking for email addresses (if you register online, they ask for your mobile number).

It will be interesting to see if they use text messaging to instantly increase Web traffic. Here's the concept:

Restaurant looks lonely at 1:30p on a Tuesday, so they send a text message announcing a special deal on meatloaf good for the next hour. Then, they watch the people flow in and ask for meatloaf.

Alright - Kudos to you guys!