Marketing On The Run (Episode 4, Part II)

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Marketing On The Run (Episode 4, Part II)

Posted by John-Scott Dixon on Thursday, March 19, 2009 Under: Semantic Marketing

Semantic Marketing Introduction (Part II)

In Part II, I build upon the high-level Semantic Web foundation created in Part I. Semantic Marketing is a subset of the applications that are part of Web 3.0, and website owners can begin taking advantage of it today. This is where we recognize the semantic marketing raw materials currently available on the Web, that can enable the promise to make websites more interesting, relevant, meaningful from the very moment a visitor begins a session.

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About Me

John-Scott Dixon

Phoenix

I have over 16 years of experience managing and leading the Ecommerce efforts of medium and large companies. I have held sales, sales management, marketing, operations, IS/IT, legal and executive management positions in start-up to multi-billion dollar organizations. I have also served as an adjunct professor of Ecommerce for the MBA program of the University of Missouri (where I received an MBA concentrated in Direct Marketing in 1989). I led the Ecommerce initiative for Sprint PCS (PCS) and Sprint (FON) as Vice President of Ecommerce. I led the integrated marketing efforts for Insight (NSIT) as Senior Vice President of Marketing and Ecommerce. Today, I am the President of Aidan Taylor - a Web marketing company.