Creating Effective PPC Ad Groups

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Creating Effective PPC Ad Groups

Posted by John-Scott Dixon on Wednesday, January 13, 2010 Under: Paid Search

This episode discusses picking the right keywords and organizing them into Ad Groups. This is really the first step in creating effective Pay Per Click campaigns. There is also some discussion on selecting keywords for search engine optimization.

In : Paid Search

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Tags: keywords ppc adwords seo

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About Me

John-Scott Dixon

Phoenix

I have over 16 years of experience managing and leading the Ecommerce efforts of medium and large companies. I have held sales, sales management, marketing, operations, IS/IT, legal and executive management positions in start-up to multi-billion dollar organizations. I have also served as an adjunct professor of Ecommerce for the MBA program of the University of Missouri (where I received an MBA concentrated in Direct Marketing in 1989). I led the Ecommerce initiative for Sprint PCS (PCS) and Sprint (FON) as Vice President of Ecommerce. I led the integrated marketing efforts for Insight (NSIT) as Senior Vice President of Marketing and Ecommerce. Today, I am the President of Aidan Taylor - a Web marketing company.