This content was originally created June 10, 2009. I take you through a quick introduction to Comment Marketing. This is akin to Blogging, but you are hitch hiking on the energy being created by another (the owner of the Blog). It is a much quicker route to ROI.
I was working with an Aidan Taylor client last Friday, a multi-billion dollar publicly-held company that is just beginning to embrace social media. The person I work with exposed me to an amazing social media impact story that began a few weeks ago (July 6th, 2009). It is the tale of a musician, Dave Carroll, who was traveling with his band, Sons of Maxwell, via United. What ends up happening is gross negligence in the baggage handling department. If you're a guitar player, a Taylor acoustic ... Continue reading ...
In the past, I've found the "Dating" metaphor useful for describing social media marketing. Today, I want to extend the metaphor to a new technique. I call it the "Disinterested Party". Here's what it is and why it works:
Imagine meeting somebody that you really would like to take on a date (now if you're married or in a relationship - don't worry this is just an exercise - so allow yourself to go back in time). When you get your chance to make your case as to why going on a date with you woul... Continue reading ...
I continue to explore Social Media using the structure provided by Charles Heflin (see my post "Top Industries with Social Media Potential" on July 29th, 2008). Charles separates social networks into four categories:
A NETWORKS - Have the functionality for you to create a group, blog or channel within the network and any combination of elements from B, C, or D NETWORKS. A NETWORKS must also have the ability to mass communicate with members of you...
I've been reading and enjoying a new book called Groundswell. It's about adapting your company/organization to the new world of social media (Web 2.0). In the book, there are countless examples of companies fighting to maintain control of their brand and corporate messaging. All ultimately reaching the conclusion that it is no longer possible today. Your brand is what people say it is, not what you say it is. Well, I've related to a number of thes...
1. TYPE 1: Markets where people socialize (internet marketing, movies, music, sports, medical, weddings, reunions, politics, religion, spirituality, etc, etc, etc.)
2. TYPE 2: Markets where socializing is limited or non existent (cardboard boxes, socks, desks, office chairs, satellite tv, shoes, poker chips, etc, etc, e...
Over the last several months, I've been using "Comment Marketing" to effectively increase traffic to the Semanticator website. It's been amazing! Essentially, you find a blog post or several where you can be relevant, and you comment (the process requires you to identify yourself and your website - this is the whole reason for doing it). The real challenge is doing it efficiently: determining where to comment; keeping track of where and what you've commented;...
About 10 years ago, I was introduced to the Harris Hawk, a species native to the Sonoran desert in which Phoenix is located. It is a collaborative hunter with a high kill rate! If you haven't studied this bird of prey, I think you'll find it instructive on how we could perform at a higher level using collaboration. Here are my thoughts and examples in a video format:
When you first begin using Twitter it can feel juvenile and appear to be a waste of time. What you have to recognize is that as we spend more time in our cubes or home offices, we long for personal interaction. The Twitter audience expects you to have something intelligent to say, but we also want to know you are human! That's why you'll see posts like "Yeah, I'm not helping with the nut count..." by jonic. Once you get by this, you'll begin to see extraordinar...
This post was originally published on June 6, 2008.
I attended the American Marketing Association meeting this afternoon in Phoenix. A friend of mine, Matthew O'Brien, was presenting social media marketing, in particular the use of video. You can find him on Twitter: @Blogster or by visiting his new Social Media Marketing company: Mint Social. Anyway, one of the side notes was that creating identities on social networks with your company name may not be the best choice, for a number of reasons...
This post was originally posted on April 18, 2008.
I really started Tweeting about two weeks ago, even though my account has been active for awhile. My early thoughts about it were probably not too dissimilar from yours. It felt like a very juvenile, time-wasting activity. So, I quickly dismissed it and moved on. Then, I decided to attend a Social Media Club meeting in Phoenix where everyone seemed to be on Twitter and loving it! It took some time for that to settle in on my mind, but it made ...
This past week I've been trying to identify blogs that are frequented by one of our target markets: Advertising Agencies. So, I tried Google Blog Search using the term "Advertising". It returned 76,922,165 entries. Among them were the following:
Pronet Advertising
AdAge
Advertising Lab
The Business Marketing Blog
Then, I tried the IceRocket Blog search engine for the same keyword. It returned 580,233 entries. I examined the first page and only found references to small marketing oriented...
I have been struggling to determine where to focus my energy across all of the social media applications available. I have categorized them as follows: Content Aggregators, Social Media Aggregators, Micro Blog, Bookmarks, Community: Visual Media, Community, Community: Business and Discovery. There are a few others like Community: Software - Wakoopa, Community: Books - Shelfari and Marketplace - Kiva.
In each bubble, the participating applications are in order of type size. The clear winner i...
Over the last couple of months, I have immersed myself in Social Media. I blog a few times a week, I Twitter
, today I tried Twitxr (Twitter with photos), I belong to groups, content aggregators, community bookmarking, etc. Here are the top 5 things I have learned from the experience thus far:
Having a blog is key, but not mandatory. While I have a blog on our company website, having one hosted differently (a separate IP range) than your company website is important for Search Engine love!...
I have over 16 years of experience managing and leading the Ecommerce efforts of medium and large companies. I have held sales, sales management, marketing, operations, IS/IT, legal and executive management positions in start-up to multi-billion dollar organizations. I have also served as an adjunct professor of Ecommerce for the MBA program of the University of Missouri (where I received an MBA concentrated in Direct Marketing in 1989). I led the Ecommerce initiative for Sprint PCS (PCS) and Sprint (FON) as Vice President of Ecommerce. I led the integrated marketing efforts for Insight (NSIT) as Senior Vice President of Marketing and Ecommerce. Today, I am the President of Aidan Taylor - a Web marketing company.
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I have over 16 years of experience managing and leading the Ecommerce efforts of medium and large companies. I have held sales, sales management, marketing, operations, IS/IT, legal and executive management positions in start-up to multi-billion dollar organizations. I have also served as an adjunct professor of Ecommerce for the MBA program of the University of Missouri (where I received an MBA concentrated in Direct Marketing in 1989). I led the Ecommerce initiative for Sprint PCS (PCS) and Sprint (FON) as Vice President of Ecommerce. I led the integrated marketing efforts for Insight (NSIT) as Senior Vice President of Marketing and Ecommerce. Today, I am the President of Aidan Taylor - a Web marketing company.
