Showing category "Business Literature" (Show all posts)

Clever Coveys: Another Lesson In Brand Authenticity

Posted by John-Scott Dixon on Thursday, March 19, 2009, In : Business Literature

I have been a fan of The 7 Habits Of Highly Effective People for many years. So, I thought I would "Seek First to Understand, Then to Be Understood".

When I bought The Speed Of Trust, I thought it was written by the author of The 7 Habits Of Highly Effective People - Stephen R. Covey. The book covers certainly share similar elements (see for yourself). Both book covers have "by Stephen R. Covey". The only difference is that the author of The Speed Of Trust is the son of Stphen R. Covey.

Now, ...

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About Me

John-Scott Dixon

Phoenix

I have over 16 years of experience managing and leading the Ecommerce efforts of medium and large companies. I have held sales, sales management, marketing, operations, IS/IT, legal and executive management positions in start-up to multi-billion dollar organizations. I have also served as an adjunct professor of Ecommerce for the MBA program of the University of Missouri (where I received an MBA concentrated in Direct Marketing in 1989). I led the Ecommerce initiative for Sprint PCS (PCS) and Sprint (FON) as Vice President of Ecommerce. I led the integrated marketing efforts for Insight (NSIT) as Senior Vice President of Marketing and Ecommerce. Today, I am the President of Aidan Taylor - a Web marketing company.