800.607.1507 Conversion Rate Optimization A Case Study "Wow... the changes you recommended are yielding a conversion rate of 21.7% versus the base of 16%... Let's do it across the Site!" This client was receiving significant traffic to their website, but was unhappy about the percentage of visitors actually requesting a quote. For this company, requesting a quote is the deepest level of interaction possible on their website, and the closest to profit (conversion rate). Rather than simply use gut, which is tempered with years of experience, to redesign these critical pages. We worked with our client to implement an AB Testing system to improve each step for each conversion funnel. What happens with a split test is you strip out emotional attachment to design elements - including copy (text). Now, it is a matter of which version of a page results in conversion improvement. Our first and second attempts failed, but the third
sustained a 5.7% lift in web site conversion. Conversion rate optimization is now an ongoing process for all lead capture pages across the site. A cycle of
experiments - where the incumbent defends its conversion improvement ability against a new challenger on a frequent basis. The
frequency is determined by the amount of time required to have a statistically significant number of visitors to each version
of a page. If you don't wait until your experiment has achieved statistical significance, you will waste your time. We would love to have a conversation with you about how our approach could increase your profit this month through conversion rate optimization! ---------------------------------------------------------------------------------------------------------------- ------ |
Client Profile: This client is a large automotive/trailer manufacturer/retailer with 22 locations across the country. They've been in business for over 20 years, most of which were manufacturing only. Project: Improve conversion funnel performance of key landing pages via Conversion Rate Optimization. Goal: Increase percentage of sales leads captured. Learn
how
we get things done for our clients. Everything we do is measurable. If
we can't test it, we don't do it! |
